Author: Beth Goulet

Are you a Product or a Company?

When you are starting your company or venture, it’s a valid question and it’s got more implications than you think. Both scenarios are completely valid to build a viable and thriving company. Let’s start from the beginning . . . what are the distinctions?

Never Say “We Have No Competition”

Everybody has competition. For the purposes of this post, I will focus mostly on category 2, because that’s where most products and services fall: 1) Totally new and innovative 2) A better mousetrap