Author: Bruce Birkett

Reactions to the Sudden Drop in Oil Prices

Unless you’ve been living in a cave (without an internet connection) you are probably aware that the price of gasoline has dropped well below $3.00 per gallon. Why has it dropped and what can small business do to ensure it’s not adversely affected?

Introducing the Market Shapers

We are often tasked with doing market research, so this article brings together recent trends that have been reported in the popular media that can change a market research study for the better.

Marketing a Spin-Off: Godiva Case Study

A lot can be learned though case studies, which is why we’re providing you with an assessment of the complex marketing strategy of Godiva and how it relates to an existing HN marketing plan template.