Author: Matt Volpi

Are You Building a Feature or a Company?

New companies are started every day. Some are moonshots with brand new ideas trying to change the world and some aren’t. Which one are you?

How to Optimize Your FAQ page

Companies obviously prefer to have salespeople closing deals and sales support staff answering every possible question. But the lowly FAQ page is a critical stop in the path to purchase for many prospective customers.

Don’t Confuse Novelty with Innovation

Solving the core issues in society is where businesses get beyond the “novelty” of their company and into the “novel” part of innovation. Here’s a real world example that will fundamentally change your outlook of innovation.