Big tech companies are often in the news for their offices, such as Apple’s circular spaceship design in Cupertino, Facebook’s...
Author: Matt Volpi
Three dollars for real maple syrup. On a supermarket shelf, that’s not a bad deal. On a restaurant menu, next...
Companies obviously prefer to have salespeople closing deals and sales support staff answering every possible question with the latest and...
New companies are started every day. Some are moonshots with brand new ideas trying to change the world and some aren’t. Which one are you?
Most marketing messages focus on “features.” This is a problem because people don’t care about features. What customers care about are “benefits.”
Companies obviously prefer to have salespeople closing deals and sales support staff answering every possible question. But the lowly FAQ page is a critical stop in the path to purchase for many prospective customers.
On March 9th Apple released version 8.2 of iOS along with its bug fixes and new home screen apps – “Apple Watch.” Here’s why this is a concern.
Customer satisfaction is a key goal for all organizations. Beyond the core tenets of delivering customer value, there are other ways to “surprise and delight” customers. Here are some examples to give your customer service a boost.
Solving the core issues in society is where businesses get beyond the “novelty” of their company and into the “novel” part of innovation. Here’s a real world example that will fundamentally change your outlook of innovation.