Author: Michelle Salsberry

The Tough Components of a Startup

Trying to get a startup off the ground isn’t a marathon – it’s a Tough Mudder. Here are a few recommendations for you to prepare for the grueling course, should you choose to sign up the life of a startup.

The Art of Timing in Marketing: A Super Bowl Analysis

When marketers made decisions about advertising, it is obvious that they need to focus an ad’s message to reach a key audience. But what some may fail to think about, is that the timing of that message will also influence how that message is received.

Reactions to Sadvertising

There has been more dialog about the rise of the cleverly coined “sadvertising.” But to be most effective at cutting through the clutter, one needs to be relevant, timely, and actionable.