Millennials account for nearly a quarter of the American population, with collective annual pockets as deep as $200 billion. With the holiday season quickly approaching, it is important for retailers to think about meeting the needs of this critically important group.
Catalant conducted research that identified a set of product attributes that overwhelmingly resonate with Millennials. This set of features and values, collectively known as L.A.T.T.E. – local, authentic, transparent, traceable and ethical – if leveraged appropriately, can provide significant opportunity to brands and retailers this holiday season.